Pin the moniker on the newsletter: rename Inside Oregon and win a prize
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Here’s the vision: the University of Oregon’s 7,000-plus faculty, staff and GTFs get to work each day, fire up their computers and turn to a dynamic, constantly-changing website to check in on whatever may be buzzing on campus.
We see it as part e-newsletter with daily or even hourly updates, and part intranet with various opportunities for reader interaction.
You’ll see it this fall.
Inside Oregon is evolving again. The campus newsletter that went fully electronic in January 2009, then went from monthly to twice-monthly publication in October 2010, is going daily – or even instantaneous.
Even the name will change, and we’d like our readers’ ideas on that. Help us rename Inside Oregon, and you can win a free subscription to the publication. OK, just kidding there – everyone gets a free subscription. But if your submission of a new name for the UO’s long-standing faculty/staff newsletter is chosen by the Office of Communications staff, you’ll be awarded a shiny, new $25 gift certificate to the Duck Store.
Give us your best shot at Inside Oregon’s new name in the comments section below. While you’re at it, let us know if there’s anything you’d like to see in the new version of your campus publication.
Inside Oregon’s readership – measured by either visits or pageviews – has more than tripled in the past two years. Clearly, readers enjoy much of the newsletter’s content: news and features about the university and its employees. We’ll continue to offer all of that – everything from the “Couple minutes with” video interviews and the “UO Abroad” Q&A sessions to the free classified ads and regular updates on the newest hires throughout campus.
We’ll also let you know what’s happening today, tomorrow and next week, with an events calendar, daily summaries of UO-related media coverage, bulletins from the Department of Public Safety, communications from the president and/or provost and even a daily weather forecast.
Ideas for either the newsletter’s name or its content? Here’s your chance.
Comments
renaming Inside Oregon
How about UO Today? Oh, wait ... that's taken.
UO Today
Sounds good, but please don't send out daily e-mail alerts. We get too much e-mail already.
Instant news, Inside stories
Instant Oregon suggests quick up to date news flashes.
Inside Oregon connotes depth, which makes me less likely to read it for headlines and news updates. But more likely to read it to find out about a professor or student, interesting research, or significant but less obvious accomplishments.
Could you have two sections to the publication--the daily news flashes and the Inside Oregon section? If they are mixed together it is harder to just check in on the news, campus weather, daily events, at a glance. There is no time to read an article when arriving, starting the computer, and heading to teach a class.
Suggestion for New Name
Title ideas:
Quick Quack
Duck Digest
Tale Feathers
The Webbed Wire
Duck Dispatch
News from the Nest
I AGREE!!!
Wholeheartedly agree that emails should not be sent daily :-)
New Name
How about The Daily Duck.
However I might also suggest, similar to the comments above, maybe you could be able to opt of out of the daily's and maybe you should continue the Inside Oregon with more substantial stuff. Because people might get in the habit of deleting the daily stuff because it's thought of as spam and then nothing would get read.
We are sensitive to spam
We are sensitive to spam issues, and there will be no daily e-mail alerts regarding new postings to the newsletter. It will largely be left up to our readers to find their way to the site each day (or however often they choose) to update themselves on campus news and notes.
However, we do envision periodic e-mail notifications -- either the twice-monthly alerts we currently use, or at most once per week -- to keep readers informed about the latest and most notable additions to the newsletter site.
Thanks for your suggestions and ideas
Joe Mosley
Inside Oregon editor
New name for Inside Oregon
How about DUCK SCOOP ?
Please Comply with law and provide Unsubscribe in E-mails
Even if you are not sending daily e-mails. You still need to comply with CAN-SPAM laws and provide a way for faculty and staff to unsubscribe from the Inside Oregon's twice monthly e-mails as they currently stand. I see now way to unsubscribe currently. It needs to be added. Also, why change the name? Just keep it Inside Oregon.
editor's reply to previous post
Inside Oregon e-mail notifications are sent only to employees of the UO (on their @uoregon.edu e-mail addresses). The e-newletter contains important work-related news; the e-mail notifications are not marketing messages, which are the targets of CAN-SPAM laws.
How about Duck Tales? Or
How about Duck Tales? Or Heard From The Duckbill?
I nominate
Oregonensis.
"Of Oregon"--it will also remind us that we are an academic institution, as represented in our university seal which has stood since 1876, exclaiming "mens agitat molem." We are more than "O", more than football and basketball and the Duck and our brand (no insult to the brand managers/creators--we are also very much a 21st century university). But we are more than "O"--we are Of Oregon. Oregonensis.