Larry Miller has experience working with Michael Jordan, the Portland Trailblazers and the NBA.

And later this month, he’ll bring that experience to a UO School of Law conference.

Miller, president of Jordan Brand, a division of Nike, Inc., will keynote the 2013 Sports & Entertainment Law Conference, hosted by the University of Oregon School of Law Feb. 22 at Rose Garden Arena in Portland.

During the conference, presenters from a variety of prominent sports and entertainment organizations and businesses will participate in four different panels. Panel discussions will address contract negotiations, branding, sponsorship and endorsements, new media and its effect on sports and entertainment law and the future of National College Athletic Association amateurism.

Registration for the conference will begin at 8:30 a.m. Panel discussions will take place between 9 a.m. and 4:30 p.m. Lunch will be provided to attendees who register early.

At 11 a.m., Miller will make a keynote speech touching on his experiences working with the Portland Trailblazers and with Nike, Inc., including his role in negotiating the last National Basketball Association collective bargaining agreement. From 4:30 p.m. until 6 p.m. there will be a reception for attendees to network with speakers and other participants.

The cost of early registration is $25 for students, $60 for the general public and $100 for continuing legal education practitioners (CLE). Registered CLE participants can receive credit for attending the conference. Conference inquiries can be directed to Cody Neftin, University of Oregon law student and SELC director, at cneftin@uoregon.edu.

For more information, visit www.oregonselc.com.

- from UO School of Law