By Garren Strong, BS '07 (business administration)
Innovation University is a 460-page premium hardbound book with digital Easter eggs, narrating the rise of the Oregon Ducks football team and its impact on sport culture through innovation, product and storytelling. Within Innovation University, former coaches, athletes, and industry-leading influencers give readers a front-row seat into what makes the University of Oregon unique. Told through art, stories, and interviews, Innovation University takes readers inside and all around the scenes of the transformation from an underwhelming football program to one of the biggest and most recognized brands in the country. From the unconventional style of play to exclusive Nike and Jordan Brand footwear, Oregon has been setting a cultural tone through innovation for more than 20 years. Visit InnovationUBook.com to preorder.