Today, UO President Scott Coltrane announced that he has directed Vice President Michael Andreasen to launch an internal review and assessment of campus marketing and communication efforts.
As part of the review to be led by Tim Clevenger, associate vice president for communications, marketing and brand management, information will be collected through conversations to determine levels of resource investment and to identify where those resources are dedicated. The review will also look for opportunities to be better coordinated.
“If there are inefficiencies in our communications and marketing areas, we need to address them and make the necessary changes, never sacrificing the quality of work,” Coltrane said in an email announcement.
When the UO returned to an integrated model of University Advancement in 2013, a similar review resulted in annual expenditure savings of $1.5 million, which was redirected to support faculty research endeavors.
“During this review, which I expect to be completed by the end of the spring term, I have directed Human Resources to suspend and freeze all open and proposed communications and marketing-related job postings and placements,” Coltrane said. “However, with approval from the Provost, select positions can move forward on an as-needed basis.”