SOJC’s Ed Madison, students featured in PBS MediaShift

A student-led project, championed by UO journalism professor Ed Madison, is featured in a new article on PBS’s MediaShift.

In the story, posted on June 1, Madison explains how students developed the idea for, a video channel for books that launched in April. The project, he said, started as a challenge for students to create a new way for social sharing and storytelling.

“We noted there are food channels, sports channels and animal channels,” Madison wrote. “However, we could not identify a book channel. Given the role of books in our culture, the idea made sense. It also seemed like a natural fit for a university, and for our journalism school, given our collective commitment to expanding access to knowledge.” allows readers to discover and share videos on platforms designed for storytelling.

To view the story, see “How University of Oregon Launched a Video Channel for Books” on