Lundquist College of Business

Marketing professor Aparna Sundar
December 3

New study suggests color affects ethical judgments of brands

Studies by the UO's Aparna Sundar show ‘green’ colors in a logo influence buyer perception of environmental friendliness.
October 6

The UO has the nation's top green MBA program, Princeton Review says

The publication ranked the Oregon MBA program in the Lundquist College of Business above Yale and Stanford in the green MBA category.
Roger and Robin Best have endowed a fund for doctoral students in business
October 5

New $1 million gift will help doctoral students in College of Business

The gift from emeritus professor of marketing Roger Best and his wife, Robin, will help support research, publishing and teaching.
UO finance professor Vineet Bhagwat awarded Ig Nobel Prize for research on risk
September 22

Professor's 'What Doesn't Kill You' research earns a nearly noble prize

Vineet Bhagwat nabs the prize for a study with two others on risk-taking by CEOs who lived through natural disasters as children.
T. Bettina Cornwell
September 16

Charity’s logo may influence perception of food in package

UO study suggests that both consumers and marketers need to be thoughtful about combinations and messaging.
Whitney Wagoner
July 13

Whitney Wagoner chosen to lead Warsaw Sports Marketing Center

Wagoner will be the first woman to lead the highly regarded center, the first program of its kind at a U.S. business school.
Jim Terborg and Jane Gordon
June 19

Interim leadership named in key university positions

Jane Gordon will take over as vice provost for Portland and Jim Terborg will step in at the Lundquist College of Business.
Jim Bean
May 12

Former provost Jim Bean leaving UO for Northeastern University

Former provost James Bean has accepted a position as provost of Northeastern University in Boston and will leave the University of Oregon after 11 years. 
Portrait of T. Bettina Cornwell
May 4

UO's Cornwell talks Beats, Bose and NFL with Sporting News

A national expert on sports marketing, Cornwell discusses the Beats-Bose headphones battle in NFL draft. 
Kees de Kluyver
March 30

Dean Kees de Kluyver’s public presentation for administrative review on April 3

The presentation will include a retrospective of his first five years as dean of the Lundquist College of Business and a look ahead.