Fashion Consultant to the Large and Sweaty

The UO has a long history of offbeat, colorful, and eccentric campus denizens. The tradition continues, as the following profile confirms. The story, written by UO communications specialist Matt Cooper, first appeared under the title “Ooh-La-La’s the name, entertainment’s the game” in Inside Oregon, the UO employee newsletter.

At first, when he gives his name, people don’t believe him.

Some do a double-take—come again? Others just smile, wondering if the joke’s on them. Jerry Springer was so impressed he did a show on him.

Mister Ooh-La-La.

Yes, you read that right. That is the legal name—you can check his driver’s license—of a thirty-two-year-old UO employee who serves up meals with a smile at Dux Bistro in the Living-Learning Center residence hall.

But here’s the kicker: The moniker is only an introduction to the young man for whom entertainment is the real name of the game.

Ooh-La-La—that’s been his legal name for fourteen years and he won’t reveal his given one—sat for an interview recently at the campus-area Starbucks. He sports thick, wavy hair and a trim moustache-and-goatee complement; he’s low-key and unassuming, even self-deprecating.

But his alter ego is something else, entirely.

Ooh-La-La plays a character in DOA Pro Wrestling, a regional entertainment circuit with wrestlers such as “Ethan HD” and “Big Ugly,” who grapple at stops in Portland, Keizer, Willamina, and elsewhere.

In that arena, he is “Mister Ooh-La-La, the ‘faux French fashionista’”—a classic villain with a beret, cheesy accent, and arrogance to spare who parades around the ring area, catering to his wrestlers while trying to whip the crowd into a frenzy of animosity.

“If an opponent is on the ropes, I’ll use a lint roller as a foreign object and stick it in their throat and choke them out,” Ooh-La-La says, matter-of-factly.

According to Garett Fertig, of DOA promotions, Ooh-La-La has developed quite a following on the circuit—which is to say, people thoroughly despise him.

“He’s on the floor, he’ll choke or slap a wrestler, whatever to help his boys win a match,” Fertig says. “I’ve seen people with [anti-Ooh-La-La] signs, I’ve seen people stand up and get in his face. People don’t like him just by how he looks, and then when he opens his mouth people really don’t like him.”

Ooh-La-La, who hopes to make a career out of professional wrestling, says the business walks a line between entertainment and sport. But he wouldn’t call it phony.

“Everyone has figured out by now that wrestling is a show, but a lot of the violence is very real,” Ooh-La-La says. “You get body-slammed on a concrete floor, it’s going to hurt.” Ooh-La-La grew up in Eugene and graduated from North Eugene High School. He was a creative kid, if offbeat—he cheered for Freddy Krueger in the Nightmare on Elm Street horror movies.

Although not athletic—“two left feet,” Ooh-La-La says—he became obsessed with professional wrestling and cheering on his heroes, “Macho Man” Randy Savage and Roy Wayne “Presley” Farris, “The Honky-Tonk Man.”

Entertainment was the obvious career path. Ooh-La-La has done standup locally and appears regularly on Eugene rock radio station KFLY’s The Donkey Show.

And the name?

“I just wanted some kind of moniker I could use in the entertainment world, some kind of gimmick,” Ooh-La-La says. “I just thought it would be good as a promotional tool.”

And it has been. Ooh-La-La is known as a movie writer and director—his Earth Day is a slasher flick and send-up of Eugene’s hippie sensibilities—and he even landed a spot on The Jerry Springer Show ten years ago. Ooh-La-La pretended to be a lust-filled womanizer who boasted of a three-way relationship with two women. (A typical exchange: “I preefur for zee men to call me ‘Meestur’ and zee wee-men to call me ‘Ooh-La-La’”—followed by hoots of derision from a rabid audience.)

Asked whether some might take offense to his characterization of the French, Ooh-La-La says he hopes the character is “so cartoon-y” that he’s not taken seriously.

And the irony is that the real-life Ooh-La-La is quite likeable, according to coworkers at the Bistro.

On a recent afternoon, as Ooh-La-La closed down the lunch shift, wearing a hairnet over that thick, wavy mane, colleagues described him as selfless and fun to be around.

“He’s a great guy,” Bistro coordinator Corlea Sue Martinez says. “He’s great to have at work because he keeps us laughing, but he keeps on task while he’s doing it.”

“I didn’t believe him the first time he told me what his name is,” says John Heilbronner, who is fifty-seven. “I think it’s a generational thing. Today, kids have their unique names—not like in my time, when you were John, Joe, or Fred.”

Ooh-La-La entertains the gang by scheduling group outings and keeping the kitchen rockin’ with music on an iPod. He has also shown a serious side, helping start a memorial fund for a longtime employee of housing and dining services, Chiyoko Chapman, who died in 2009, Martinez says.

Ooh-La-La says the Bistro is a good fit: He’s working with people he likes while enjoying the freedom to “branch out and do other things that I love.”

What those things will be, Ooh-La-La can’t tell you. But one thing the “faux French fashionista” will never be is the suit-and-tie type.

“Being an accountant or whatever, I would go nuts,” Ooh-La-La says. “I’m creative. I like to get reactions out of people.”

By Matt Cooper