Junior, Public Relations
Oregon Athletics Ambassador; Vice president, membership experience and communications, Warsaw Sports Business Club
Hometown: El Paso, Texas
Natasha Reyes no longer thinks twice about sitting down with one of her sports idols and tossing out ideas for a public relations campaign.
Lured by the Ducks' athletic success, the lifelong sports fan left her home state of Texas. She hardly dared to imagine she’d end up collaborating behind the scenes with Ducks football coaches and facilitating tours of the newly rebuilt Hayward Field as an Oregon athletics ambassador—let alone spending a summer strategizing with NBA players for the New York-based Excel Sports Management.
With close access to a prestigious university sports brand and global events like the upcoming Oregon22 World Athletics Championships at Hayward Field, the SOJC is unique in its ability to deliver real-world sports journalism and communication experiences to students who want to combine their love of athletics with their passion for storytelling. Fostering these types of cross-disciplinary experiences is a priority of the UO Sport and Wellness Initiative.
“Oregon is a huge national brand, which is why I was drawn to it. I could connect sports with my public relations major, and the SOJC professors really support both,” said Reyes, who networks with sports professionals as vice president of membership experience and communications for the Warsaw Sports Business Club. “They realize what a unique situation it is here to have such a great communications school and such a successful athletics program.”
College athletics has entered a new era: Student-athletes can now make money off their names, images, and likenesses (NIL). But not every athlete knows how to pursue partnerships with brands. So the SOJC joined forces with the Lundquist College of Business’s Warsaw Sports Marketing Center to launch the Oregon Accelerator, a first-of-its-kind, full-service, student-led marketing and branding collective to help UO athletes make the most of new NCAA rules. SOJC students will gain hands-on experience in creative strategy, content production, and the use of emergent and immersive media technologies.
Meet the Sports Communication Faculty
Neil Everett Morfitt ’84