A parody of Psy’s “Gangnam Style” video by the University of Oregon's Duck mascot has won a silver medal from the National Association of Collegiate Marketing Administrators (NACMA).
The video has generated nearly 7 million views on YouTube. It was honored in the "video board segment" category of NACMA's annual awards.
“It is always an honor to be recognized at a national level amongst our peers, given the tremendous talent in our field,” said Megan Robertson, director of promotions and gameday experience for the UO Athletic Department. “We have developed a standard of excellence and innovation as a department and will continue to push the envelope of creativity to advance the collegiate athletic marketing community as a whole.”
The NACMA Best of Awards program has honored outstanding achievement in marketing and promotions each year since 2003. Awards are presented in 13 categories, with each divided into three groups based on school size and conference affiliations.
An association record of more than 1,000 awards entries were received for the 2012-13 year.
The UO also won a gold NACMA award this year for its 2013 baseball poster, in the "promotional/schedule poster" category and a silver under the "season ticket sales campaign" category for its men’s basketball’s “United We Ball” campaign.
Oregon was one of three FBS institutions to win three awards for 2013, joining Akron and Florida.
Over the past two years, Oregon leads all FBS schools with seven awards and has received 20 honors in the 10-year history of the program – tied for third overall.
“We place great importance on evolving the art for the sake of the art itself,” said Katie Urhausen, the athletic department's creative services director. “Although we don’t do it for the accolades or awards, those are always appreciated.”
- from the UO Department of Intercollegiate Athletics