Jan. 12 – Marian Friestad and Peter Wright, professors emeriti in the College of Business, received the Association for Consumer Research’s award for long-term contributions. The award, funded by the Sheth Foundation every three years, recognized the impact of their often-cited June 1994 paper "The Persuasion Knowledge Model: How People Cope with Persuasion Attempts" in the Journal of Consumer Research. It established a framework to help researchers understand how people interpret, evaluate and respond to the influence of marketing approaches used by advertisers and salespeople.
Jan. 12 – David Koranda, professor of practice in the School of Journalism and Communications, has been named to the 2021 Panel Pool National Advertising Review Board by BBB National Programs. Member are selected for their stature and experience in their fields and provide independent peer review to ensure truthfulness and accuracy in national advertising and help promote voluntary compliance of its decisions.
Each term Around the O Workplace will recognize awards, honors and other professional recognition of University of Oregon faculty, staff, and graduate employees. Submissions should be brief and include a link to the award website.