Lundquist College of Business

Image shows the Olympic rings in front of a stadium
February 23

Olympic sponsors must be on top of their game to be remembered

UO prof T. Bettina Cornwell probes how consumers remember, right or wrong, who sponsored an event
Super Bowl ad
February 7

Marketing prof ranks Tide 'not typical' ad best of Super Bowl

Bettina Cornwell also liked Toyota’s ads but gave a thumb’s down to Pepsi and Pringles
Lillis Hall exterior in summer
January 23

Lundquist College gift secures first 'Excellence' endowed chair

A $1 million gift from Grant and Suanne Inman is matched by the Presidential Fund for Excellence
Illustration of self-driving cars
November 9

Oregon Quarterly asks the experts for tips on life in the future

Faculty scholars offer glimpses into the ways the world will change
Test tubes
September 27

Research looks at the tensions that drove green chemistry

Differing ideas about the benefits helped the field grow rapidly, a new paper finds
Students next to green neon lights
September 1

Workshop will help students design green products — in color

Sustainable Invention Immersion Week is a chance to invent a new eco-friendly product
Wine bottles with faces on labels
August 16

Study: Seeing people on a package can improve product sales

The effect is particularly strong when people are lonely, said marketing professor Bettina Cornwell
A SAIL science class
July 28

SAIL summer classes mix learning with inspiration

The program helps put middle and high school students on a path to college 
Whitney Wagoner
July 17

Football needs to draw more young fans to counter decline

The UO's Whitney Wagoner says the lure of television is making it harder to fill stadiums
UO business professor Troy Campbell
June 23

Coverage of new health act wanes as debate drags, prof says

Marketing professor Troy Campbel says psychology plays a role in the decline