Lundquist College of Business

Krista Martenson
March 26

Manufacturing day sews a feather in the cap of Portland students

Sports product management students focused on cost and quality using their own production line
Alarm clock
March 8

Professor writes about the costs of daylight saving time

Associate professor David Wagner wrote about the harm caused by daylight saving time
Craig Leon
February 23

Article reveals the financial struggles of American Olympians

Craig Leon wrote for The Conversation about how U.S. Olympians fund their way to the games
Image shows the Olympic rings in front of a stadium
February 23

Olympic sponsors must be on top of their game to be remembered

UO prof T. Bettina Cornwell probes how consumers remember, right or wrong, who sponsored an event
Super Bowl ad
February 7

Marketing prof ranks Tide 'not typical' ad best of Super Bowl

Bettina Cornwell also liked Toyota’s ads but gave a thumb’s down to Pepsi and Pringles
Lillis Hall exterior in summer
January 23

Lundquist College gift secures first 'Excellence' endowed chair

A $1 million gift from Grant and Suanne Inman is matched by the Presidential Fund for Excellence
Illustration of self-driving cars
November 9

Oregon Quarterly asks the experts for tips on life in the future

Faculty scholars offer glimpses into the ways the world will change
Test tubes
September 27

Research looks at the tensions that drove green chemistry

Differing ideas about the benefits helped the field grow rapidly, a new paper finds
Students next to green neon lights
September 1

Workshop will help students design green products — in color

Sustainable Invention Immersion Week is a chance to invent a new eco-friendly product
Wine bottles with faces on labels
August 16

Study: Seeing people on a package can improve product sales

The effect is particularly strong when people are lonely, said marketing professor Bettina Cornwell

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